During these times of rapid change, it is increasingly important to strengthen one’s ability to adapt and communicate under pressure. Your company’s ability to communicate is the difference between success and failure, making it imperative that your company has the right skillset to communicate effectively. We have outlined five essential planning elements to help you weather the storm:
- Build out your crisis communications plan. Market volatility, stock price dips, mergers and acquisitions, and staffing changes can have varying levels of impact. Be ready for any situation which might require difficult communications and ensure your team is signed off and agrees on the approach. Our CEO and President, Donna LaVoie, provides thoughtful, specific recommendations for crisis communications in this BIOtechNOW blog.
- And, while you’re at it, consider a social media triage plan for dealing with the inevitable bumps in the road. Our triage planning process helps to develop a process for managing comments and interactions and mitigating risk. Defining who you interact with, developing a process for responding or engaging with comments, and developing a workflow for managing social media interactions helps to define how and when to respond, and developing sample responses to prepare for social media interactions is fundamental.
- Ensure your corporate presentation is spot on. Fundraising and deals are harder in a tough market—ensuring your slides deliver a powerful, concise message is vitally important. Our LHS Fifteen-Slide Presentation‘s framework enables our clients to tell their company story persuasively to a range of important stakeholder audiences. Corporate presentations created using this framework position clients optimally for key interactions with investors, medical and scientific communities, and other stakeholders. The fifteen key points, developed from our team’s deep industry experience, outline company products, differentiation, leadership, and regulatory and financial pathways.
- Plan, plan, plan. Look up from the “right now” and focus on upcoming milestones and communications opportunities. It’s easy in tough times to focus solely on the here and now, but looking ahead, building out your corporate timeline and understanding where you can have an impact, where you need to augment your efforts can help to manage the peaks and valleys. And smart, integrated communications programs can build influence and awareness to reach the right stakeholders, with the right message, at the right time.
Our trademarked LHS Immersion® process is a proprietary message development and positioning platform for established and emerging companies, which leads to the development of a Blueprint Plan and timeline of communications activities for tactical execution, pulling key messaging through to the right audiences.
- Forge those media relationships today. Media relations don’t just happen when you have big news and shouldn’t include a blind email with no relationship—artful media relations work happens every day. Here are some insights from our Assistant Vice President of Media Relations Shani Lewis that were recently published in O’Dwyer’s.
Want to discuss how to implement these five foundational communications strategies with our expert team? Drop us a message today at email@example.com. A member of our team will reach out to you.