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Blogs: In the Trenches

Establishing a Solid Base of Organic Media Exposure to Secure Top-Tier Coverage

Establishing a Solid Base of Organic Media Exposure to Secure Top-Tier Coverage

For most companies, attracting top-tier media coverage is a key priority of their strategic communications goals. As a strategic communications and public relations firm collaborating with health and science brands,…

Pros and Cons of AI in Health and Science Public Relations & Investor Relations

Pros and Cons of AI in Health and Science Public Relations & Investor Relations

Artificial Intelligence (AI) has the potential of changing the PR and IR world as we know it today. In the field of biotech, life sciences, and medical technology where effective communication is crucial for…

Supercharge your IR with Strategic Social Media

Supercharge Your Investor Relations and More with Strategic Social Media

Investor relations and social media – two seemingly unrelated entities that, when combined, form a powerful strategy for modern businesses. Much like classic pairings such as peanut butter and jelly, eggs…

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Balancing Act in Health Communications

Are there differences in managing communications and strategic communications/investor relations (IR) across all industries? Are the basic skills that you would apply to other industries transferable to health and science…

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