Case Studies

PRStrategy

PR: New Venture Fund Launch Announcement

National, Private

Perceptive Xontogeny Venture Fund Raises $210 Million to Support Early-Stage Biotech Startups

Xontogeny and Perceptive Advisors formed a new VC fund know as the Perceptive Xontogeny Venture (PXV) Fund. The challenge was to leverage Perceptive’s well known but not well-publicized brand as one of the largest public equity hedge funds and Xontogeny’s reputation as a biotech industry start-up accelerator. Another challenge was to identify broader media channels and content to build recognition of the PXV Fund brand and the differentiated Xontogeny model as compared to other funds​. The goal was to maximize impact with business and industry press.

LHS Solution

  • Create positioning and messaging for the PXV Fund that differentiated it from other traditional early-stage VCs
  • Developed high impact press release and media outreach strategy including non-exclusive, embargoed access for highly desired media outlets
  • Pitched fund announcement to important media targets and many “out of the box” outlets
  • Included limited access interviews for key Perceptive Advisors team members

Results

  • Secured 13 one-on-one interviews with leading publications
  • 12 original articles and 1 podcast were written on the launch with 100% positive sentiment and on target messaging
  • Press release received 6,370+ views, generated 56 articles, 54 syndicated articles and 172 pickups.
  • Total program included 46.8 M earned impressions

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