With a crowd of social media platforms to master and so many digital marketing tools available, it’s not easy to determine which resources will work best for you and your company. As we discussed previously, social media is an important tool for life science companies. Maintaining an effective presence on leading social media platforms can connect your company to key opinion leaders, such as advocacy groups. Other aspects of digital marketing are also essential. For example, email marketing can increase investor attention for your company and a company blog can raise your credibility. But if digital marketing is new to you, deciding which tools make sense for your company’s needs might be overwhelming.
In this article, we list some of the tools we love at LaVoieHealthScience that are also great for newcomers to digital marketing. Whether your goal is to create stunning graphics for Twitter or get a handle on hashtags, we have you covered.
A simple graphic posted to social media can make for a nice break from plain text. Luckily, you don’t need to be a professional designer to create engaging visual content for your social channels.
Canva is one of the best free tools available for designing impactful graphics. Although a paid membership to Canva will allot you additional features, you can still do great work with a free account. The site provides free templates to meet all your design needs. You can customize each template, using unique fonts, shapes, vector images and much more. Looking to design a graphic for Instagram? Canva has plenty of templates to guide your journey. On Canva, you can also design infographics – a useful feature for life science companies.
Sometimes you need help organizing your thoughts, especially when your goal is content creation. Evernote is a free notetaking app that can be used on your computer, smartphone and tablet. Are you tired of haphazardly scribbling on sticky notes or in a notebook every time you have an idea? If you answered yes, Evernote is the tool for you. Rather than having to worry about misplacing handwritten notes, Evernote is a way to sync your ideas in one digital location. Whether you’re on the train or in the office, record ideas for your next blog post using Evernote.
- Google Alerts
If you find yourself often missing new mentions of your company or product, Google Alerts is the perfect tool for you to implement. This is also a powerful tool for helping you find relevant content to share on social media.
With Google Alerts, you can input any search term (or phrase) and receive an email notification whenever there is a new result. This tool is free, helpful and easy-to-use—a must for any digital marketer. Additionally, you can customize how often new results are sent to you, how many results you receive and what type of results you want to be notified about.
Not all hashtags are created equal, but how do you determine which hashtags to use? Hashtagify is a tool designed to make that question easier for you.
Hashtagify offers a free option as well as a paid service that comes with a few extra features. But the free version should offer you enough insight. All you need to do is search a hashtag on the site to retrieve data on that hashtag’s popularity and trend history. If you’re not sure whether #RareDiseaseDay, #RDD19 or using both hashtags is more impactful, Hashtagify can help.
- Hemingway App
When it comes to writing copy for an online audience, sometimes less is more. The Hemingway App is a free site that helps writers cut down on lengthy or confusing text. To use this tool, paste your writing into the site and receive feedback on its readability. If you tend to overuse adverbs or passive voice, the Hemingway App can help break your writing habits.
One of the most recognizable tools on this list, Hootsuite is a social media management platform that can be used with many social media networks, including Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest. A versatile platform, Hootsuite is useful for scheduling posts, tracking analytics, social media monitoring, curating content and more. If you would like to test Hootsuite out, you can get started with the free version. For a life science company, Hootsuite can be an invaluable tool for monitoring industry trends and news.