Proprietary Message & Positioning Platform Defines Narrative for Health & Science Innovators
USPTO recognizes continued use of proprietary professional services, grants exclusive registration marks
BOSTON & NEW YORK, July 13, 2022 – (BUSINESS WIRE) LaVoieHealthScience (LHS), an integrated investor and public relations consulting agency focused on advancing health and science innovations, today announced that the U.S. Patent and Trade Office (USPTO) has recognized LHS’ ongoing professional use of two proprietary service offerings and granted continued registered service marks for each for the next four years. The two service offerings, core elements of our strategic consulting services, are LHS Immersion® and The LHS Fifteen-Slide Presentation®.
Donna L. LaVoie, President and CEO, said “Our LHS Immersion process and The LHS Fifteen-Slide Presentation approach are foundational elements of the fully individualized communications services we provide to help our biotech, pharma, and health science clients uncover and pursue optimal strategies to reach their business goals. We developed both processes many years ago and have found them, without exception, to provide tremendous value to our clients. We continue to use them extensively, having conducted LHS Immersion analyses well over 100 times since inception in 2016 and used the LHS Fifteen-Slide Presentation process consistently with clients and in podium presentations at key industry meetings over the years. We are gratified that the USPTO continues to view them as unique offerings in our industry by renewing our proprietary registration marks.”
LHS Immersion® is LHS’ proprietary message development and positioning platform for established and emerging companies. This process articulates investor, corporate, and brand positioning for key stakeholders and aligns our clients’ company mission, vision, and identity. Using this approach, we partner with clients to develop integrated communications programs that build influence and awareness to reach the right stakeholders, with the right message, at the right time.
The LHS Immersion process leads to the development of a Blueprint Plan and timeline of communications activities for tactical execution, pulling key messaging through to the right audiences.
LHS Fifteen-Slide Presentation®
The LHS Fifteen-Slide Presentation® is a framework to enable clients to tell their company story persuasively to a range of important stakeholder audiences. Corporate presentations created using this framework position clients optimally for key interactions with investors, medical and scientific communities, and other stakeholders.
The fifteen key points, developed from our team’s deep industry experience, outline company products, differentiation, leadership, and regulatory and financial pathways.
LaVoieHealthScience advances health and science innovations through strategic communications. The agency offers fully integrated public relations, investor relations, marketing, and digital services. LaVoieHealthScience has been in business for over 20 years, has won over 60 public relations and investor relations awards, developed over 450 communications plans, and has doubled in size since 2017. The firm cemented a global strategic alliance with Omnicom Public Relations Group (OPRG), a division of Omnicom Group (NYSE:OMC) in January 2020, broadening its global scale, reach, and capabilities.
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