GEO Strategies: How Health and Science Brands Can Stay Discoverable in the AI Era

In Part 1 of this series, we explored how Generative Engine Optimization (GEO) is emerging as a critical strategy for health and science brands navigating an AI-first world. As platforms like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) transform how audiences seek information, ensuring your breakthroughs are not only published—but discoverable, trusted, and cited—is now a strategic imperative.  Remember, doing this through the lens of understanding the regulatory framework of FDA, EMEA and more as well as the SEC is critical.  Simple rule don’t put non-public information you don’t want to share into AI tools before they become public.  It’s important to check with your internal legal and compliance teams.

The urgency is growing. The Wall Street Journal reports that 80% of users now complete 40% of their searches without ever clicking a link, as AI tools deliver direct answers within their platforms. Similarly, the Financial Times notes that Google’s AI Overviews are encouraging users—especially younger generations—to ask more complex questions and rely on AI-generated summaries rather than visiting traditional websites.

At LaVoieHealthScience, we are a team of specialized leaders passionate about uncovering the why behind every breakthrough. We empower health and science brands to navigate AI-driven change and lead it by turning their innovations into the trusted knowledge that generative engines seek and surface every day. We partner with clients to lead them through the AI maze and ensure they’re staying in the guard rails of disclosure and regulatory compliance.

Part 2 of our AI Blog series focuses on action. From structuring your science for AI parsing to tracking brand mentions in generative search, these 6 GEO strategies will help health and science innovators optimize their content for discovery—and answer a question we’re hearing more often:

“Why doesn’t my company appear in ChatGPT?”

1. Write for Questions, Not Just Keywords

• Think like your audience: “What is the mechanism of action for X?” or “How does CAR-T work in hematologic malignancies?”
• Use clear headers like “What is…”, “How does…”, “Why is…” to match AI-friendly query structures.
• Summarize your science in digestible ways with quick-view or summary boxes.

2. Structure Your Content for AI Parsing

• Use bullet points, tables, FAQs, and schema markup so AI can “read” your data effectively.
• Structure drug pipeline updates, milestone timelines, and platform overviews in standardized formats.
• Repurpose non-confidential investor decks and other publicly available documents into AI-friendly formats such as clear web pages, modular FAQs, or concise summaries to ensure your scientific and corporate insights are discoverable and citable by AI. Remember, your PDFs cannot be parsed directly.

3. Build Authority Through Evidence

• Cite peer-reviewed sources, press releases, and clinicaltrials.gov links.
• Include expert commentary such as quotes from the CMO, CSO, or clinical collaborators to elevate credibility.
• Maintain factual accuracy, especially in investor-facing materials.

4. Repurpose Key Content for AI Discovery

• Turn thought leadership into FAQs, social explainers, or “5 Things to Know” briefs.
• Break whitepapers into modular assets for multiple touchpoints—AI reads across formats.

5. Use AI to Understand Your Digital Presence

• Ask ChatGPT or Perplexity questions relevant to your sector: “What companies are working on bispecific antibodies in oncology?”
• See if your brand appears and understand why or why not.
• Analyze competitors who are cited and study how they format and structure their content.

6. Rethink Metrics for the GEO Era

Don’t expect massive traffic surges—expect synthesized brand mentions. Track:

• AI citations in ChatGPT, SGE, and Bing Copilot
• Brand visibility in generated answers to industry-specific queries
• Earned engagement in analyst coverage, investor interest, and inbound media requests

Final Thought: Your Digital Authority Is Now Algorithmic

GEO represents more than a tactical shift. It’s a strategic imperative for health and science leaders ready to shape conversations, not just participate in them in a compliant manner.

At LaVoieHealthScience, we help you connect your scientific and medical breakthroughs with the world. By aligning your content strategy with how AI curates and delivers information, you ensure that your innovation isn’t just groundbreaking but discoverable, trusted, and cited.  We keep you visible while compliant.