GRO Biosciences
- Promote the Company’s trajectory, emerging from stealth mode to completing a Series A financing
- Articulating high science was a key challenge for GRO Biosciences – how do you make the science understandable and memorable?
- Build awareness of the Company’s NSAA therapeutics that feature previously unattainable capabilities including unprecedented duration of action and precise regulation of the immune system
LHS Solutions
- LHS Immersion® presentation and materials – Blueprint plan with media recommendations, 30/60/90-day plans, messaging, corporate timeline, story lines and recommendations on spokespeople for the launch, Series A financing
- Developed a compelling, differentiated message platform that articulates GRO Biosciences’ value proposition
- Informed the development of a Blueprint Plan that delivered GRO Biosciences’ value narrative and key messages to target audiences
Results
- Spearheaded content development for the GRObio website – intuitive site navigation, three new medical illustrations and a modern and dynamic design reflecting the Company’s brand and identity
- Developed and managed the launch of a social media plan, media strategy, branding guide, and corporate presentation for the Company
- Implemented communications plans including ongoing media and thought leadership placements in industry and scientific publications
- Increased appreciation, enthusiasm and understanding of GRO Biosciences’ value proposition among investors, financial analysts and potential business partners