TEON Therapeutics

  • Establish brand and grow visibility and awareness for emerging oncology company with a high-profile CEO
  • Develop a plan and create the branding, website, and communications materials that take the Company from stealth mode and grow to scale
  • Position the brand and messaging around the Company’s unique GPCR focused pipeline with patient-focused authenticity that illustrates its passion and drive to improve outcomes for cancer patients

Collage of articles related to work done with Teon Therapeutics

LHS Solutions

  • Conducted LHS Immersion® developing core messaging, positioning and narratives
  • Developed creatively focused corporate deck that delivered that highlighted the value proposition and science behind Teon
  • Developed media plan with embargo strategy to launch the new company and CEO, leading to increased media visibility
  • Established social media profiles
  • Develop three animations to explain complicated MOA pathways including concept, story boards and final design
  • Spearheaded a website redevelopment that articulated clients messaging, patient-centric approach and new science

Results

  • Developed and managed the launch of a social media plan and media strategy
  • Increased Company visibility after CEO announcement
    • High profile coverage in Fierce, MM&M and Endpoints
    • 12 earned media articles with 43 million impressions a 20% increase in share of voice
    • >10K press release views and email impressions
    • Built LinkedIn followers by 30%, 1,200 post impressions, CEO had 25,000 post impressions
    • Built Twitter following with 3,200 profile visits and over 1,900 post impressions
  • Launched the new Teon website, including new branding and messaging, intuitive site navigation, three medical animations, and real patient photography

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