Check out the tips below and for even more information, check out Big3Bio’s Guide to JPM Week.
1) The time is now. It’s not too early to start outreach to those with whom you want to meet, and it’s never too late to stop. While some will fill their calendars early, others know to leave some slots for late-breaking requests (see tip 10)
2) Extend your Reach. Target 20% new names. Not sure how you’ll find them? Use the resources of a third party, be it a high-tech platform or a high-touch agency.
3) Refresh your pitch. Some things never change, but others should. Make sure your message and positioning clearly articulate your current vision and opportunity. Need help? Refer to LHS Immersion™.
4) Divide and conquer. Don’t do every meeting with every co-worker. Branch off to different meetings and events to ensure full value for your time in San Francisco.
5) Disconnect and conquer. Try turning off your phone. Really. This will force you to focus on the people in front of you.
6) Know Your Audience. It’s tempting to tell your audience everything you possibly can about your product, platform or service. Don’t. Fifteen slides are plenty. Check out The LHS Fifteen-Slide Presentation™ for insight.
7) Don’t go too green. It’s easy to forego hard copy collateral however a hand-out can support the real-time conversation, while ensuring an imprint beyond the meeting itself. Paper or pixels? Both please.
8) Consider an Infographic. Pictures are really worth 1,000 words, so there is no need to overwhelm your counterparty with text. Use infographics to depict your companies story in a creative and informative manner.
9) Have (most of) a plan. Things get changed and rescheduled quickly in San Francisco; leave some holes in your calendar for impromptu meetings and on-the-spot networking. You may miss an at-hand opportunity if your scheduled is overbooked.
10) Follow up. Schedule time after you’re back in the office to follow up with the contacts you made in San Francisco. Nothing is easier than getting jammed back into your day-to-day work; ensure you’ve penciled in time to debrief.