Product & Technology Launch/Awareness:

Microport Orthopedics

Generated Awareness Through Multi-Channel PR

  • Gain corporate visibility and awareness for Microport Orthopedics as a player in the crowded knee and hip replacement area​
  • In addition, create brand awareness and equity for several new product launches​
  • Gain visibility for surgeons within the medical community to bring more patients into their practice
  • Created multi-channel media relations program (trade, medical, technology and social)
  • Promoted digital focus through press releases, MAT release, infographic, celebrity endorsement, and thought leadership
  • Worked with surgeons as well as paired patients and surgeons to create stories to gain visibility within targeted regions
  • Used infographics to support strongly messaged product PRs to gain exposure within all the targeted media outlets
  • Amplified Terry Bradshaw endorsement through PGA sponsorship
  • Using MAT release of regional patient story, gained more than 1000 story placements
  • Gained exposure to key surgeons in targeted industry pubs including POV, general coverage and thought leadership articles