PR: Thought Leadership

High Impact Strategy for Visibility and Awareness

  • Conceptualize and develop signature programming to showcase Xontogeny’s differentiated benefits as a drug development model for biotech entrepreneurs 
  •  Further raise profile of Xontogeny CEO Chris Garabedian as a biotech industry expert and thought leader
  • Enabled exclusive branding rights for an Xconomy webinar series: Xconomy Insights & Xontogeny Present the Entrepreneurs Start Up Manual Webinar Series 
  • Developed initial content & slides, promotional plan and coordinated logistics for a four-webinar series for biotech entrepreneurs
    • Topics including Legal, IP, Financing, Staffing, Protecting Equity and Exit Strategies 
  • Live attendance of ~200 participants- On demand stats still being assessed 
  • 60% participant conversion rate (compared to Xconomy’s 30% average conversion rate for webinars) with less than 10% live call drop-off 
  • Attendance profiles perfectly aligned with desired target audience 
  • More than 30 questions asked by different audience members 
  • Xontogeny reports high interest level and inbound inquiries about their model 
  • 20% audience registered for Webinar 3