PR: Thought Leadership

High Impact Strategy for Visibility and Awareness

  • LHS hired to assist in launching and branding a new life science accelerator with a high-profile CEO focused on early-stage enterprises
  •  Develop creative thought leadership
  • Developed strategic communications programs including paid and earned media with digital components
  • Featured Xontogeny as a novel drug development model
  • Positioned the CEO as a strategic thought leader in all aspects of drug development including successful biotech start-up, drug development, financing and exit plans
  • Branded thought leadership with focus on early stage life science enterprises
    • Original articles with 100% positive sentiment and on target messaging
    • Secured various panel opportunities tied to key story themes
    • Produced four entrepreneurial webinars with experienced panelists and thousands of attendees
  • Recognized as a major thought leader in accelerating early stage enterprises