PR: Strategic Communications & Corporate Development

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SIRION Biotech Generates US Awareness in Gene Therapy

  • Build awareness for a European gene therapy viral vector company targeting new business partners and investors
  • Revised messages, brand image & corporate materials (LHS Immersion®)
  • Identified and conducted outreach to gene therapy developers
  • Managed and supported SIRION Biotech roadshow and overall awareness campaign
  • Pull through visibility and awareness in trade and business communities
  • 3 license agreements signed, LHS assisted in 1st
  • CEO thought leadership panel – Piper Jaffray Gene Therapy conference
  • BIO International press conference with Mass. state officials, Mass Bio media coverage
  • Established company as high value partner with differentiated value proposition
  • Strong media coverage on Cambridge office opening with on point messaging