PR: Product & Technology Launch/ Awareness

Generated Awareness Through Multi-Channel PR

  •  Introduce Opn®, Oticon’s most advanced hearing aid, targeting old and new users and drive screening tests for consumers 55+ as well as enhance visibility with audiologist community 
  • Created multi-channel media relations program (business, trade, technology) 
  • Promoted digital focus through videos, TV spots, press releases, MAT release, infographic, Harris survey, executive training, audiologists’ media relations guide 
  • Targeted three local markets with media relations program – patient and physician pairs
  • 349 million+ circulation/ audience reach
  • Achieved 4x spend in ad value 
  • Print, broadcast and online coverage included: NY Times, NPR, CBS This Morning, GMA, Today, USA Today, Medical Device Daily, local media and trades