Pivotal Data Announcement

Ampio Achieves Maximum Visibility for Pivotal Data Announcement

  • Develop a strategic communications plan to optimize pivotal data unblinding for Ampion™ treatment of osteoarthritis of the knee 
  • Ensure Amipo’s announcement is well positioned to reach all stakeholders 
  • Gain maximum visibility through traditional and social media 
  • Customized pitches and distributed to a highly targeted media list consisting of national, business, trade and orthopedic publications 
  • Utilized LHS’ proprietary database to reach a wide range of contacts en route to ensuring full-on coverage 
  • Distributed an embargo release to gain the attention of major news outlets
  • Developed Q&A to reinforce key points of the data announcement
  • On-message media coverage in top targets, including: FierceBiotech, BioPharma Dive, BioWorld, BioCentury, Reuters, Becker’s, Seeking Alpha, Yahoo Finance, BioSpace, Business Insider, ColumbiaDailyTribune and the Denver Business Journal 
  • Secured one-on-one interviews with leading trade publications 
  • 15+ original articles on the wire and in trade publications; utilized radio release as well