LaVoieHealthScience Awarded MarCom Gold for Oticon Opn™ Launch

Boston, Mass., – November 8, 2016 – LaVoieHealthScience (LHS), an integrated strategic communications agency focused on health and life science, announced today it has won a MarCom Gold Award in the product launch category for the agency’s work on the Opn™ launch on behalf of its client, Oticon, an advanced audiology and hearing aid technology industry leader.

LHS developed a stratified media campaign for the Oticon Opn™ launch in the US and secured coverage on high-profile national outlets including the New York Times and USA Today as well as multiple local media outlets in targeted markets. The campaign employs a Harris Poll QuickQuery® and creates robust multimedia content such as an infographic and videos to raise awareness on hearing health, build recognition for Opn™, and increase engagement with prospective customers.

“The LHS team is honored to be acknowledged for our work on the Oticon product launch by MarCom Awards. Oticon Opn™ is a breakthrough hearing aid shown to improve speech understanding for people with hearing loss,” said Donna L. LaVoie, President and CEO of LaVoieHealthScience. “The launch of Opn™ is Oticon’s biggest product launch in more than a decade, and we are excited to be involved in bringing this technology to tens of millions of Americans affected by hearing loss.”

The MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The MarCom awards are one of the largest of its kind in the world with over 6,000 entries every year.

About LaVoieHealthScience

LaVoieHealthScience partners with leading life science brands to build value for their companies, attract capital, and reach key stakeholders through integrated communications and marketing. The firm provides strategic communications, investor relations and public relations to build recognition and increase sales and value for health science innovations to improve humankind. The agency has received 28 awards over the past seven years in recognition of the work it has done for its health and science industry-leading clients. The agency ranks among the 2016 Inc. 5000 list of fastest growing private companies.


Beth Kurth
Vice President, Investor Relations
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