LavoieHealthScience Blog

Taming the Trolls: Tips for Social Media Engagement

Social media can be a useful tool for a life science company – everything from raising the company profile and connecting with advocacy groups, to offering another channel for disseminating news and updates. However, social media can also be a forum for naysayers to spread rumors, speculation and inaccurate interpretations. With LaVoieHealthScience’s expertise in the…

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How to Channel Video Success

LaVoieHealthScience: How to Channel Video Success Lights, camera, video! More and more life science companies are offering videos because video allows viewers to literally see what your company is all about. Strategic communications for health and life science innovators means having a message that is both differentiated and approachable. This is true across collateral –…

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Top Ten Tips to Optimize #JPM18

Top Ten Tips to Optimize #JPM18 Check out the tips below and for even more information, check out Big3Bio’s Guide to JPM Week. 1)   The time is now.  It’s not too early to start outreach to those with whom you want to meet, and it’s never too late to stop. While some will fill their calendars…

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Multi-Party Communications

Multi-Party Communications: Four Keys for Success As life science companies continue the trend toward partnerships, communications challenges can multiply.  Partnerships help companies to enter new markets, continue niche research and introduce innovations sooner. But even though they are joining forces, each company will have a unique, and sometimes competing, set of communications and business goals….

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ABCs of 13F Filings

Adding, Balancing and Comparing Insights As we near 45 days post quarter-end, it’s time to prepare for 13F filings, the stock ownership reports filed by institutional investors. While it is easy enough to access 13F data, the challenge is how to add value by combining market intelligence, company insight and competitor understanding into your 13F…

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Nothing Succeeds Like… Moderation?

Five Fundamentals on Moderating a Panel Speaking gigs are a true sign of success. You have been recognized as a key opinion leader in your field and you have been asked to share your knowledge and insight. But what about moderating a panel? This too is an acknowledgement of industry leadership. As such, it is…

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August is…. READER’S CHOICE

Catch up on some of your favorite LaVoieHealthScience blogs! They include, Infographics: No Longer If, But How, How and When to Build a Board and Paper or Pixels? We’ll Take Both. Infographics: No Longer If, But How Infographics are no longer “if we have the time and budget,” but “how do we make ours inform and engage.” Engagement is…

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You Say News Log, I Say Web Blog

We’ve been noodling about press releases and news lately – not just obvious, material news like quarterly financials or clinical data, but “almost” news like attendance at an invitation-only conference or re-appointment as an adjunct professorship.  “Obvious” news goes out on the wire as a press release, and is then posted to a company’s News…

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Sometimes News Doesn’t Just Happen

Sometimes news happens – you have pipeline, product or partner news.  Other times there is less obvious news to share, but there are still activities underway.  For those in between times, there are a number of techniques we can use to uncover “lurking” items for our clients: Newsjacking:  The David Meerman Scott concept of capitalizing…

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Infographics: No Longer If, But How

Infographics are no longer “if we have the time and budget,” but “how do we make ours inform and engage.” Engagement is increased markedly if a picture is included.  Content that includes images produces 6 times more engagement than text-only posts.  Infographics add engagement, impact and clarity to the information you are presenting. What Are…

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