LavoieHealthScience Blog

$462 Million to Ensure the #StateOfPossible

The Massachusetts biotech world was abuzz on June 14 as Governor Charlie Baker visited Bunker Hill Community College to sign into law a bill that will provide continued investment into the Commonwealth’s life sciences industry. The administration’s commitment to this initiative will help further secure Massachusetts as the world’s premier hub for innovation in medical…

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What’s on Your [social media] Bucket List?

We hear it all the time – my company wants to start a social media program, but we’re concerned we won’t have the content to maintain the program. To address this concern, LaVoieHealthScience recommends a two-tiered structure. First, develop three categories to “bucket” content, and use this framework to develop evergreen posts. Second, be prepared…

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Evolution of the PR Landscape: A Journalist’s Perspective

There’s been lots of talk lately about the changing PR landscape. Evolutions in digital technology, data and analytics, the growing importance of social channels and a media industry that’s been turned upside down, are all factors that have caused disruption in health and science communications. At LavoieHealthScience, we think it’s important to also maintain a…

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Listen Up! Using Radio as Part of a Communications Strategy

Often overlooked, radio is a great channel to get a message out. With the ability to reach audiences both locally and nationally, radio can be an effective way to narrate news or share a success. Radio allows for the broad reach of television, as well as the selectivity and targeting that comes with a multitude…

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Taming the Trolls: Tips for Social Media Engagement

Social media can be a useful tool for a health and science company – everything from raising the company profile and connecting with advocacy groups, to offering another channel for disseminating news and updates. However, social media can also be a forum for naysayers to spread rumors, speculation and inaccurate interpretations. With LaVoieHealthScience’s expertise in…

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How to Channel Video Success

LaVoieHealthScience: How to Channel Video Success Lights, camera, video! More and more life science companies are offering videos because video allows viewers to literally see what your company is all about. Strategic communications for health and life science innovators means having a message that is both differentiated and approachable. This is true across collateral –…

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Top Ten Tips to Optimize #JPM18

Top Ten Tips to Optimize #JPM18 Check out the tips below and for even more information, check out Big3Bio’s Guide to JPM Week. 1)   The time is now.  It’s not too early to start outreach to those with whom you want to meet, and it’s never too late to stop. While some will fill their calendars…

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Multi-Party Communications

Multi-Party Communications: Four Keys for Success As life science companies continue the trend toward partnerships, communications challenges can multiply.  Partnerships help companies to enter new markets, continue niche research and introduce innovations sooner. But even though they are joining forces, each company will have a unique, and sometimes competing, set of communications and business goals….

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ABCs of 13F Filings

Adding, Balancing and Comparing Insights As we near 45 days post quarter-end, it’s time to prepare for 13F filings, the stock ownership reports filed by institutional investors. While it is easy enough to access 13F data, the challenge is how to add value by combining market intelligence, company insight and competitor understanding into your 13F…

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Nothing Succeeds Like… Moderation?

Five Fundamentals on Moderating a Panel Speaking gigs are a true sign of success. You have been recognized as a key opinion leader in your field and you have been asked to share your knowledge and insight. But what about moderating a panel? This too is an acknowledgement of industry leadership. As such, it is…

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