Start reaching out if you have not already to top targets  2.     Spread a wide net.  Extend your reach and target 20% or more new names. 2x outreach + personal emails.  Master schedule, one pen. 30 min meetings; 15 min travel time  3.     Try BIO’s 1×1 meeting platform or BTS’ online…

The EU’s signature framework for the financial markets is starting to have major impacts in the US What are the challenges and potential opportunities for companies in the life sciences? On January 3, 2018 the Market in Financial Instruments Directive (MiFID) II was rolled out in the European Union (EU) as a signature piece of…

LinkedIn is a critical tool for networking, branding, and showcasing the talent that makes your team unique. With a growing number of life science professionals on LinkedIn, your company’s presence on the platform can serve as a point of reference for investors, partners, media, healthcare professionals, potential advocates, and prospective hires.  An active company page…

With a crowd of social media platforms to master and so many digital marketing tools available, it’s not easy to determine which resources will work best for you and your company. As we discussed previously, social media is an important tool for life science companies. Maintaining an effective presence on leading social media platforms can…

Earlier this month, LaVoieHealthScience (LHS) announced the addition of Sharon Choe to our team. Sharon, who joined us from The Ruth Group in New York City, now serves as Senior Vice President, Investor Relations & Business Development with LHS. Sharon’s hiring marks a step forward for LHS into the NYC financial market. As an agency,…

The LaVoieHealthScience team was thrilled to kick off 2019 with another trip to San Francisco for the 37th Annual JP Morgan Healthcare Conference. Plenty of stories out of JPM19 trended online and made headlines. In this article, we highlight a few that caught our attention. Meeting Space at a Premium JPM19 boasted more than 10,000 attendees…

We’re in the midst of the fourth quarter, and it’s already time to begin planning for 2019. That means the annual confluence of industry conferences in San Francisco are just around the corner. Whether or not you are participating in the 37th Annual J.P. Morgan Healthcare Conference or the Biotech Showcase™, it’s time to review,…

Ever hear of Serial? How about Planet Money? Thanks to the growing popularity of podcasts, programs like these have become household names for millennials and older generations alike. Podcasts have changed the way many of us get our news, listen to stories, and learn about current trends.  They’re convenient, entertaining, informative and industry specific. We’ve…

How you tell your company’s story before, during and after an IPO can have a big impact on your valuation and market success  Preparing for an IPO signs you and your company up for months of hard strategizing, messaging and decision-making to effectively tap the public markets. With the complexities of changing market dynamics, mandated disclosures and Federal securities regulations, navigating the process is a challenge. And since the 2012 JOBS Act, allowing for confidential S-1 filing, many companies simply do…

In most industries – and especially when dealing with health and science innovation – it’s critical for communicators to reach an array of stakeholders: investors, business partners, consumers, regulatory agencies, the media and advocacy groups. Whether a company is privately-held or public, building branding and messaging that resonates across all stakeholder audiences is essential. On…