PRStrategy
Visibility for Science/Tech Hub Launch
Global, Pre-clinical, Private
LEO Hub Launches with Some Royal Help
LEO Science and Tech Hub was seeking visibility in the U.S. for a Grand Opening of Danish LEO Science & Tech Hub, the advanced innovation R&D arm of LEO Pharma. Additionally, they needed to create targeted awareness using traditional media, social media, infographics and photos.
LHS Solution
- Created targeted, integrated communications programming maximizing opening ceremony
- Targeted outreach to local media and select healthcare and tech trades
- Developed infographic to illustrate mission and objective of the Hub
- Partnered with Massachusetts Life Science Center to extend reach
Results
- On-message media coverage in top targets, including: Boston Globe, WBZ Radio, Big3Bio Boston, Fierce Biotech, Mass Life Science Center e-newsletter
- +2,800 engagements with infographic
- Press release picked up by 100+ outlets
