Case Studies

PRStrategy

Visibility for Science/Tech Hub Launch

Global, Pre-clinical, Private

LEO Hub Launches with Some Royal Help

LEO Science and Tech Hub was seeking visibility in the U.S. for a Grand Opening of Danish LEO Science & Tech Hub, the advanced innovation R&D arm of LEO Pharma. Additionally, they needed to create targeted awareness using traditional media, social media, infographics and photos.

LHS Solution

  • Created targeted, integrated communications programming maximizing opening ceremony
  • Targeted outreach to local media and select healthcare and tech trades
  • Developed infographic to illustrate mission and objective of the Hub
  • Partnered with Massachusetts Life Science Center to extend reach

Results

  • On-message media coverage in top targets, including: Boston Globe, WBZ Radio, Big3Bio Boston, Fierce Biotech, Mass Life Science Center e-newsletter
  • +2,800 engagements with infographic
  • Press release picked up by 100+ outlets

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