Infographics: No Longer If, But How

Infographics are no longer “if we have the time and budget,” but “how do we make ours inform and engage.” Engagement is increased markedly if a picture is included.  Content that includes images produces 6 times more engagement than text-only posts.  Infographics add engagement, impact and clarity to the information you are presenting.

What Are Infographics.  An infographic is a way to visually represent information or data.  In the simplest form, data plus pictures equals infographic. With a minimalist design and a simplified concept, infographics can translate scientific data, represent market need and/or demonstrate strategy.   In short, infographics are tools to communicate information.

Why Use Infographics.  Infographics lower barriers.  With information overload an ongoing challenge, infographics offer an efficient use of the audience’s time.   We are visual beings that are much more likely to be captivated by images instead of text paragraphs. When it comes to remembering large amounts of information, we tend to remember it better when it is displayed visually.

Which Information to Include.    Infographics can include science, market and/or strategy.  For example, an infographic can be used to convey an indication, market size, geographic reach, products and/or pipeline. In terms of the format, use four or five illustrations with appropriate captions.  Remember, just as too many words can overwhelm a written piece, too many graphics can sink an infographic.  The goal is to communicate information, using the least number of words.

How to Use.  Infographics can accompany press releases, articles, fact sheets, social media posts and more. Infographics boost comprehension, have viral potential, offer engagement and easier data presentation.

Still not convinced?  For our client LEO Science & Tech Hub, a company exploring cutting-edge science and technology opportunities with relevance for dermatology, we used an infographic as part of a press release resulting in 2,113 views. For our client Oticon, launching an innovative hearing device, we developed an infographic that helped secure a front page spot on USA Today.

Visuals are a welcome addition to text.  If you want to engage with an audience and lower communication barriers, infographics are a smart “how to.”


LaVoieHealthScience Announces Addition to Strategic Communications Team

Andrew Mastrangelo hired as Assistant Vice President, Public & Media Relations

Boston, Mass. – April 25, 2017 –
LaVoieHealthScience (LHS), an integrated strategic communications agency focused on the health and life science industries, announced the appointment of Andrew Mastrangelo as Assistant Vice President, Public & Media Relations. Andrew is based at the agency’s Boston, Mass. headquarters and reports to Vice President of Integrated Communications, Sharon Correia.

“I am excited to have Andrew on the LaVoieHealthScience team,” said Sharon Correia. “Andrew brings invaluable experience and insight in the health field, as well as media strategy, crisis communications and content development capability.  We look forward to him making an immediate impact by leveraging his experience in multidisciplinary storytelling to identify new opportunities and maximize the depth and breadth of coverage for our clients.”

Andrew, who has broad-based experience–across industries and communications disciplines–will lead media strategy across all accounts. Andrew was previously the Director of Media Relations & Public Information Officer for Lahey Health, where he led the external communications efforts for each of the five Lahey Health hospitals, as well as the brand itself.  At Lahey Health he was also responsible for management and clinician spokesperson development and scientific outreach. Prior to Lahey Health, he served as the Director of Corporate Communications at Allen & Gerritsen (a&g), the largest independent advertising agency in Boston, where he oversaw and shaped all forms of internal, external, digital and social, and HR communications.

“LaVoieHealthScience is at the forefront of strategic communications for the health & science industries, and I am thrilled to join the team,” said Andrew Mastrangelo. “This position provides a wonderful opportunity for me to leverage the remarkable creativity and innovative thinking that LaVoieHealthScience has to offer to continue driving business results for all our clients.  I am eager to get started.”

About LaVoieHealthScience
LaVoieHealthScience provides strategic communications, investor relations and public relations to build recognition and increase sales and value for health science innovations to improve humankind. The agency has received 28 awards over the past seven years in recognition of the work it has done for its health and science industry-leading clients. The agency ranks among the 2016 Inc. 5000 list of fastest growing private companies and among the Top 30 Independent Healthcare Firms as ranked by O’Dwyer’s PR.

Sharon Correia
Vice President
(617) 374-8800, x105