Infographics are no longer “if we have the time and budget,” but “how do we make ours inform and engage.” Engagement is increased markedly if a picture is included. Content that includes images produces 6 times more engagement than text-only posts. Infographics add engagement, impact and clarity to the information you are presenting.
What Are Infographics. An infographic is a way to visually represent information or data. In the simplest form, data plus pictures equals infographic. With a minimalist design and a simplified concept, infographics can translate scientific data, represent market need and/or demonstrate strategy. In short, infographics are tools to communicate information.
Why Use Infographics. Infographics lower barriers. With information overload an ongoing challenge, infographics offer an efficient use of the audience’s time. We are visual beings that are much more likely to be captivated by images instead of text paragraphs. When it comes to remembering large amounts of information, we tend to remember it better when it is displayed visually.
Which Information to Include. Infographics can include science, market and/or strategy. For example, an infographic can be used to convey an indication, market size, geographic reach, products and/or pipeline. In terms of the format, use four or five illustrations with appropriate captions. Remember, just as too many words can overwhelm a written piece, too many graphics can sink an infographic. The goal is to communicate information, using the least number of words.
How to Use. Infographics can accompany press releases, articles, fact sheets, social media posts and more. Infographics boost comprehension, have viral potential, offer engagement and easier data presentation.
Still not convinced? For our client LEO Science & Tech Hub, a company exploring cutting-edge science and technology opportunities with relevance for dermatology, we used an infographic as part of a press release resulting in 2,113 views. For our client Oticon, launching an innovative hearing device, we developed an infographic that helped secure a front page spot on USA Today.
Visuals are a welcome addition to text. If you want to engage with an audience and lower communication barriers, infographics are a smart “how to.”