LavoieHealthScience Blog

August is…. READER’S CHOICE

Catch up on some of your favorite LaVoieHealthScience blogs! They include, Infographics: No Longer If, But How, How and When to Build a Board and Paper or Pixels? We’ll Take Both. Infographics: No Longer If, But How   Infographics are no longer “if we have the time and budget,” but “how do we make ours inform and engage.” Engagement…

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You Say News Log, I Say Web Blog

You Say News Log, I Say Web Blog   We’ve been noodling about press releases and news lately – not just obvious, material news like quarterly financials or clinical data, but “almost” news like attendance at an invitation-only conference or re-appointment as an adjunct professorship.  “Obvious” news goes out on the wire as a press…

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Sometimes News Doesn’t Just Happen

Sometimes news happens – you have pipeline, product or partner news.  Other times there is less obvious news to share, but there are still activities underway.  For those in between times, there are a number of techniques we can use to uncover “lurking” items for our clients: Newsjacking:  The David Meerman Scott concept of capitalizing…

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Infographics: No Longer If, But How

Infographics are no longer “if we have the time and budget,” but “how do we make ours inform and engage.” Engagement is increased markedly if a picture is included.  Content that includes images produces 6 times more engagement than text-only posts.  Infographics add engagement, impact and clarity to the information you are presenting. What Are…

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After the Conference: Four Fundamental Follow-Throughs

Conferences are all-important opportunities for in-person conversations with investors, partners, prospects and others. Gearing up, scheduling meetings and ensuring up-to-date materials can absorb a lot of bandwidth in advance of the conference itself. However, unless you commit to spending an equal amount of time after the conference to follow through, the time spent up front…

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And the Winner is…. The Value of Awards

Did you watch the Academy Awards?  Regardless, I bet you know that Moonlight (eventually) won best picture and Emma Stone won best actress.   While accepting a health science award may not offer the same red carpet experience and drama, the opportunity for recognition is one that should not be overlooked.  As such, we recommend life and…

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So Many Data Slides, So Little Time

We see a lot of scientific data slides – data on animal studies, MOAs, clinical data and more. Alas, with so many data slides, the impact can get subsumed. Audiences are interested in the underlying science or clinical trials, but they’re also interested in the overarching story – what is the problem being solved, why…

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How and When to Build a Board: A Primer for Health & Science Emerging Companies

How many people, when to recruit and what kind of strategy?  It depends. That’s the only answer that applies across all health science emerging companies considering formation of a board.  Board directors serve a variety of roles: they provide strategic decision-making; set operational and performance metrics for the company; provide access to capital; and provide…

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Three Tips to Start the New Year

Starting the new year off right is important. Here are three tips to keep you on track through 2017: Strategize for the upcoming year. With so many conferences happening worldwide, this is the time to plan which one(s) are right for your company this year. These are great opportunities to connect with appropriate audiences and…

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10 Top J.P. Morgan Survival Tips

Start now.  Start reaching out to those you want to meet with, with an up-to-date message and an appropriate presentation. Spread the net wide.  Extend your reach and target 20% new names.  Not sure how you’ll find them?  Try meet.bio – a dedicated platform for those who plan to be in San Francisco. Check your…

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