Building Visibility – Internationally Listed Company

Building Visibility – Internationally Listed Company

Situation Analysis2

  • A traditionally European company had just launched a Phase 3 study for its orphan drug to treat Cushing’s syndrome, hired a new CEO and began transitioning to become a U.S.-based biopharmaceutical company
  • This Company came to LaVoieHealthScience for strategic counsel on changing its narrative, raising its profile and launching a U.S. financing strategy

LaVoieHealthScience Solution

LHS developed an integrated communications strategy to meet the priorities of the new leadership team including investor relations, proactive media relations and developing a website to depict the new company story.

Investor Relations Solution

  • Target buy-side, sell-side and banking contacts
  • Overhaul the investor presentation
  • Present the Company’s story on several non-deal road shows and at top investor conferences

Public Relations Solution

  • Develop an effective story platform to pitch the Company and its new management team
  • Provide strategic counsel on corporate news releases with a dissemination plan for maximum exposure
  • Update the corporate presentation to maximize impact
  • Develop a modern-looking website representative of an emerging, global biopharmaceutical company

Results

With LHS making introductions to key investors and re-tooling the Company’s narrative to clearly articulate the value proposition, the Company successfully raised nearly $40M in private placements in less than five months

  • Secured over 100 investor meetings –52 buy side/VC, 22 sell side and 25 bankers, which played an important role for the Company to build relationships and affect private placement
  • Introduced the Company to several leading banks including Piper Jaffray & Co., Summer Street, JMP Securities, Mizuho, Jefferies, Ladenburg, Vivo Capital, Stifel, BMO, ROTH and Janney
  • Executed several non-deal roadshows in New York, San Francisco, Boston and Baltimore
  • Facilitated presentation slots and one-on-one meetings at Biotech Showcase, BIO Investor Forum, BIO CEO & Investor, SunTrust
  • Secured an invitation for Cortendo to present at the BioCentury Future Leaders Conference, Roth Capital and other key investor conferences
  • Secured positive media coverage in leading industry media outlets such as Fierce Biotech, BioWorld, BioCentury, Philadelphia Business Journal and The Philadelphia Inquirer

34

LHS completed a redesign of the corporate website, developing a dynamic and modern website that clearly articulates the vision of the company