Sometimes News Doesn’t Just Happen

Sometimes news happens – you have pipeline, product or partner news.  Other times there is less obvious news to share, but there are still activities underway.  For those in between times, there are a number of techniques we can use to uncover “lurking” items for our clients:

Newsjacking:  The David Meerman Scott concept of capitalizing on current, trending news items and associating a product, service, or client with that news.  The keys to news jacking are speed, and having the instincts to not only know what’s hot, but also what’s appropriate for your client or brand.  It might be as simple as providing reporters with a medical professional who can speak to the illness diagnosis of a famous celebrity, but the result is that your client is riding on the crest of someone else’s wave.

Data:  If there is one item that biotech and pharma clients tend to have in spades, it is data.  And that’s good, because bylines, white papers and infographics are excellent execution tactics, and they usually start with interesting data.  Perhaps a client’s data shows that its signature product has an unintended benefit beyond the problem it was built to solve.  Package up that data in the most appropriate form, and carefully determine whether to release it in peer review at a medical meeting and in which forum.

Events:  Developing a special “one-time” event is another way to keep a brand in the public eye.  If there is a gap in a client’s news flow, fill it by creating a simple, catchy event to generate buzz. If everything breaks right, like it did for the ALS foundation’s “Ice Bucket Challenge,” it can go viral and drive awareness for days, weeks or even months!

Having important news to share certainly makes the job easier, but not every day is going to be packed with breaking announcements, product or platform launches, or key new hires to share. Developing a rhythm of interspersing content in between key news items is critical to ensuring a continuous flow of news for your client or brand.

One Great Day, Two Great San Diego Workshops

Monday, June 19; One Great Day, Two Great San Diego Workshops

Tales from the Biotech/Medtech Road and 15 Slides to Glory

Angus McQuilken, Vice President for Public Affairs, will be moderating a panel on June 19 at 9:00 am PT, Tales from the Road, at Redefining Early Stage Investments (RESI), San Diego.  The panel will feature four life science entrepreneurs who will share their experience with fundraising. The panel will focus on tactics, and the audience will leave with new tools and information to help them along with their own fundraising efforts. The panel includes Magda Marquet, Chairman & Co-Founder, AltheaDx; Michael Tippie, CEO, Lipidomics; Mike Moradi, Co-Founder & CEO, Sensulin; Joyce Lonergan, Founder & CEO, Mellitus.

Donna LaVoie, President & CEO, will be hosting a workshop on June 19 at 2:30 pm PT at BIO International in San Diego, “15 Slides to Glory: How to Create Your Company Presentation.” It will cover how to create an essential company presentation in just 15 slides. Attendees will participate in an interactive session to learn about the basics of effective public speaking, including the importance of avoiding information overload.  As preparation for this session, please download, read, and fill out, the brief worksheet linked below on “Creating Your Elevator Pitch,” the first essential part of crafting effective presentation slides. This session will include audience members sharing their elevator pitches and getting live feedback on which elements work well and which need improvement. WORKSHEET LINK: http://bit.ly/BIO-ElevPitch

 

Donna L. LaVoie to Deliver Workshop at BIO International on the LHS 15-Slide Presentation™

Donna L. LaVoie to Deliver Workshop at BIO International on the LHS 15-Slide Presentation™

How to Develop a Corporate Presentation in Just 15 Slides

Boston – June 5, 2017 – Donna L. LaVoie, president and CEO of LaVoieHealthScience (LHS), an award-winning integrated strategic communications agency focused on health and life science, will be presenting at BIO International in San Diego on June 19 at 2:30 p.m. PT. Donna will be delivering a workshop, “15 Slides to Glory: How to Create your Company Presentation,” the LHS trademarked process of creating a corporate deck in just fifteen slides.

“I am very happy to return to BIO International to lead this workshop on developing key message pillars to engage with stakeholders,” she said. “To run your business successfully you need clear and concise messaging, and the LHS 15-Slide Presentation™ helps to do just that.”

The BIO International Convention is hosted by the Biotechnology Innovation Organization (BIO). BIO represents more than 1,100 biotechnology companies, academic institutions, state biotechnology centers and related organizations across the United States and in more than 30 other nations. BIO members are involved in the research and development of innovative healthcare, agricultural, industrial and environmental biotechnology products.

LaVoieHealthScience has worked with BIO to develop a thought leadership series of videos on public speaking covering The LHS 15-Slide Presentation™, Public Speaking Strategies for the CEO and Creating Your Elevator Pitch. More information on this series can be found here.

About LaVoieHealthScience
LaVoieHealthScience provides strategic communications, investor relations and public relations to build recognition and increase sales and value for health science innovations to improve humankind. The agency has received 28 awards over the past seven years in recognition of the work it has done for its health and science industry-leading clients. The agency ranks among the 2016 Inc. 5000 list of fastest growing private companies and among the Top 30 Independent Healthcare Firms as ranked by O’Dwyer’s PR.

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Contact:
Beth Kurth
Vice President, Investor Relations
bkurth@lavoiehealthscience.com
617-374-8800 x106

Infographics: No Longer If, But How

Infographics are no longer “if we have the time and budget,” but “how do we make ours inform and engage.” Engagement is increased markedly if a picture is included.  Content that includes images produces 6 times more engagement than text-only posts.  Infographics add engagement, impact and clarity to the information you are presenting.

What Are Infographics.  An infographic is a way to visually represent information or data.  In the simplest form, data plus pictures equals infographic. With a minimalist design and a simplified concept, infographics can translate scientific data, represent market need and/or demonstrate strategy.   In short, infographics are tools to communicate information.

Why Use Infographics.  Infographics lower barriers.  With information overload an ongoing challenge, infographics offer an efficient use of the audience’s time.   We are visual beings that are much more likely to be captivated by images instead of text paragraphs. When it comes to remembering large amounts of information, we tend to remember it better when it is displayed visually.

Which Information to Include.    Infographics can include science, market and/or strategy.  For example, an infographic can be used to convey an indication, market size, geographic reach, products and/or pipeline. In terms of the format, use four or five illustrations with appropriate captions.  Remember, just as too many words can overwhelm a written piece, too many graphics can sink an infographic.  The goal is to communicate information, using the least number of words.

How to Use.  Infographics can accompany press releases, articles, fact sheets, social media posts and more. Infographics boost comprehension, have viral potential, offer engagement and easier data presentation.

Still not convinced?  For our client LEO Science & Tech Hub, a company exploring cutting-edge science and technology opportunities with relevance for dermatology, we used an infographic as part of a press release resulting in 2,113 views. For our client Oticon, launching an innovative hearing device, we developed an infographic that helped secure a front page spot on USA Today.

Visuals are a welcome addition to text.  If you want to engage with an audience and lower communication barriers, infographics are a smart “how to.”

 

LaVoieHealthScience Announces Addition to Strategic Communications Team

Andrew Mastrangelo hired as Assistant Vice President, Public & Media Relations

Boston, Mass. – April 25, 2017 –
LaVoieHealthScience (LHS), an integrated strategic communications agency focused on the health and life science industries, announced the appointment of Andrew Mastrangelo as Assistant Vice President, Public & Media Relations. Andrew is based at the agency’s Boston, Mass. headquarters and reports to Vice President of Integrated Communications, Sharon Correia.

“I am excited to have Andrew on the LaVoieHealthScience team,” said Sharon Correia. “Andrew brings invaluable experience and insight in the health field, as well as media strategy, crisis communications and content development capability.  We look forward to him making an immediate impact by leveraging his experience in multidisciplinary storytelling to identify new opportunities and maximize the depth and breadth of coverage for our clients.”

Andrew, who has broad-based experience–across industries and communications disciplines–will lead media strategy across all accounts. Andrew was previously the Director of Media Relations & Public Information Officer for Lahey Health, where he led the external communications efforts for each of the five Lahey Health hospitals, as well as the brand itself.  At Lahey Health he was also responsible for management and clinician spokesperson development and scientific outreach. Prior to Lahey Health, he served as the Director of Corporate Communications at Allen & Gerritsen (a&g), the largest independent advertising agency in Boston, where he oversaw and shaped all forms of internal, external, digital and social, and HR communications.

“LaVoieHealthScience is at the forefront of strategic communications for the health & science industries, and I am thrilled to join the team,” said Andrew Mastrangelo. “This position provides a wonderful opportunity for me to leverage the remarkable creativity and innovative thinking that LaVoieHealthScience has to offer to continue driving business results for all our clients.  I am eager to get started.”

About LaVoieHealthScience
LaVoieHealthScience provides strategic communications, investor relations and public relations to build recognition and increase sales and value for health science innovations to improve humankind. The agency has received 28 awards over the past seven years in recognition of the work it has done for its health and science industry-leading clients. The agency ranks among the 2016 Inc. 5000 list of fastest growing private companies and among the Top 30 Independent Healthcare Firms as ranked by O’Dwyer’s PR.

Contact
LaVoieHealthScience
Sharon Correia
Vice President
(617) 374-8800, x105
scorreia@lavoiehealthscience.com
www.lavoiehealthscience.com